• Shows in-depth understanding of Qatar Rail mission and key objectives and use it as a backbone of the produced content
• Formulate content to deliver key messages intended for the purpose intended to engage target audiences.
• Writing clear, compelling copy for various mediums (e.g. ads, Social media posts, speeches newsletters) with a distinct tone of voice
• Conducting thorough research and interviews as need to gather briefs
• Collaborate with PR and branding on large- and small-scale marketing projects (e.g. Print and online campaigns, newsletter, intranet)
• Edit, proofread and translate copy as needed
• Building in-house glossary of industry related terminology.